One of the biggest errors I found was the select screen needed to be split up into two steps. Choosing a room and then browsing through looks is too broad.
The other big deterrence is prices of each item are not listed until they view their cart. People don’t want to get excited adding a bunch of stuff only to find out they’ve exceeded their budget. This solution caters to the budget shopper so price should be more transparent in the UI.
After selecting a starter kit, users wanted to see more options to keep adding to their cart but the only way to do so was to go back to the homepage and manually search. Having a section that recommends items based on what users have already added would allow them to quickly customize or mix and match to better fit their preferences.
Aspects of the prototype users liked was being able to search by room. There are many items that create a particular feeling in one room but an entirely different one in another room and these nuances are hard to search for so knowing if it was created for a specific area is helpful. They also liked seeing the products displayed in example rooms. Even though the rooms featured were model homes, users could gauge the size of the items and better visualize how it would look in their own homes.