Back in June of 2012, Google announced their love for the mobile responsive websites by publishing guidelines for the smart-optimized websites. Needless to say, Google is still in love with responsive design because of its simplicity and reusability.
As stated by Google,
“Sites that serve all devices on the same set of URLs, with each URL serving the same HTML to all devices and using just CSS to change how the page is rendered on the device. This is Google’s recommended configuration.”
This means that you need to adopt responsive mobile design to optimize your website for mobile platform and search engine spiders.
In many other instances like above, Google has been giving emphasis on responsive design despite being the owner of largest app market. The statement also defines the idea of mobile responsive websites but does not explain the reason behind the Google’s love for the approach.
Below, I’ve compiled 3 reasons why Google loves mobile responsive websites and why you start using it for better user experience. After all, sites that have poor user experience are useless even with search engine rankings.
Responsive mobile websites work on multiple devices.
Responsive design is “future proof” design. It can work on any device no matter configuration, size or the date website is accessed. Unlike responsive websites, so called mobile friendly websites are just resized for specific device size and will fail to work when Smartphone manufacturer decides to change the screen size.
Even if the content is resized, icons and buttons often fail to adjust and create the mess of user interface. This also creates extra layer of trouble for developer.
Responsive websites resize according to the need of device, so any developer can release a device tomorrow and the mobile responsive website will work for sure.
Better User Interface
Responsive mobile websites look very effective and absolutely stunning in comparison of unresponsive websites. Below, I have opened the New York Times and buzzle.com on the same device (iPhone SE). The New York Times, being responsive mobile website, loaded very quickly and looks very good but buzzle.com took lot of time and is almost impossible to read. It can be quite frustrating for users.
Responsive mobile design has equally great interface like an app but save the trouble of finding the app for anything you want to do.
Responsive mobile websites make user happy with the interface and return again. This helps google determine your rankings easily using the bounce rate of the user.
Mobile responsive websites can be easily indexed.
Google loves apps and it is brilliant alternative to mobile websites. But the problem with apps is Google cannot index pages inside an app, and will be unable to discover the content in the app.
Additionally, exclusive content generated by user in an app cannot be indexed and does not provide any benefit to the ranking of original website.
However, mobile responsive sites shrink and fit equally like an app and all of the content can be indexed by search engine spiders. But, an app like Quora which share the same data as website can be equally effective
This will make Google comfortable and happy with search engine rankings. If Google is happy, so will be your rankings.